play reel


The meaning of research

The story

The story

Have you ever asked yourself why we investigate? What’s the meaning behind long lab experiments, late nights, and the struggle to keep a work-life balance? Eventually, we only do so to achieve a positive impact on people’s everyday lives. At incognita we deeply believe in the social benefits of scientific research and stories like Jordi and Maria’s embody the meaning of doing research.

Through this audiovisual campaign, we wanted to reflect ”la Caixa”’s motto - boosting health research to promote social progress - and go back to the raison d’etre of conducting research. The campaign included a main promotional video, the various length adaptations of the main video, and the development of the creativities associated with the campaign’s media plan.